Do you remember the time back when you were ten years old? You do, don’t you? And you remember the day you got your allowance, right? So what did you do with your allowance? I’ll tell you what. You carefully put it in the bank, so that it could earn an interest rate, and some […]
Internet Marketing: Are open-rates a good indicator of your newsletter’s success?
If you’re sending out a newsletter, how do you benchmark your success?Is it by open-rates? Or something else? The answer, sadly, doesn’t lie in open-rates Open-rates are based on the factor of whether or not your article was um, opened. I say um, because open-rate is a crazy issue. When a client um, opens your […]
How To Do An Extreme Makeover On Your Email Signature
You’re watching TV. It’s Extreme Makeover time. They take this wallflower-looking person. And they cut. And they snip. Boy, do they tuck! And about 2 weeks later, the Extreme Makeover artists transmogrify their subject into a work of captivating beauty. You watch and say, no…can’t be…can’t be the same wallflower. Ah, but it is. So […]
The Critical Importance Of The Bug
You’re in a seminar. Oh, the seminar’s interesting. The content is great. The presenter’s outstanding. But you aren’t paying attention You’re fidgeting in your seat. You’re kinda brrrrrrrrrrr. As in coldbrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr. And the seminar drones on. Drones on, did you say? So we’re pretty clear that the seminar was interesting and outstanding, and all that […]
A 5-Minute Website Tweak That Will Quadruple Your Subscribers
It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing. That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to […]
How Sub-Plots Take Over Your Article
What To Do When Sub-Plots’ Take Over Your Article Writing Have you heard of the story of Goldilocks and the Three Bears? Well as you know, Goldilocks found the Three Bears’ house, broke in, and systematically ate their porridge, sat in their chairs, and then slept on their beds. And as the story is told […]
How Today’s Promotion Is An Ad For Tomorrow’s Sale
Most people make a mistake with promoting a product or service. When they promote a product/service, they expect sales. And rightly so. But you’re missing out on the most important aspect of all: that people don’t buy when you want to sell. And this is why most of us go bananas in sales and marketing. […]
Why Objections Play A Big Role In Sales Conversion
We hate it when customers object. We’d prefer if they simply bought our products and services. Yet objections are a critical indicator of sales and marketing. Without objections you’d never know if the customer is interested or not. And without objections you’d never know how to improve your products and services (you improve them, don’t […]
How To Get High Scores In Seminars and Workshops
When I first started doing seminars in the year 2001, I’d start off talking. And flipping slides. And then talking some more. And then two days or three days would pass. Then I’d hand out the feedback forms. And invariably someone would be upset. They’d think the music was too loud. They’d wonder why there […]
Announcing Brain Audit 3.2 + Special Goodies Offer worth $158 (This offer has expired
If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the brand new Brain Audit Ver 3.2 Two years in the making… This book has been two years in the making, and now it’s finally out! And you not only get the […]
