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Why Clients Buy—And Why They Don't

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How To Deal With Business Overwhelm—Psychotactics

How To Deal With Business Overwhelm

As a small business owner, you are going to feel overwhelmed at some point in your business. You have so much to do. You have to keep up with ever-changing technology and at the same time, upgrade your skill. You are constantly running out of time and energy. The fear of failure sets in, and then you enter the downward overwhelm spiral.

Is there a way to deal with business overwhelm?

In this section, we look at the different elements of overwhelm and how doing simple tasks can help you beat the curse.

You will learn about:

  • How to deal with business overwhelm
  • How to beat fear when you're self-employed
  • How your small business can overwhelm you (and how to get out of the trap)
  • How to conquer your fear of starting a business (The Overwhelm Curse)
  •  How to get unstuck when you are paralysed with fear.

Next Step:

Look at the list of articles below, pick the one that gets your attention and start reading. I would recommend you start with—Three Ways To Deal With Overwhelm.

Sean D'Souza: Psychotactics

Warm regards
Sean D'Souza
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How To Speed Up Your Article Writing By A Third

Author: Sean D'Souza

Speeding up your articles writing: Is that really possible? Do you want to write articles and write them faster? Do you want to write outstanding articles and write them faster? Do you want to avoid slogging over one darned article for three hours? Let’s answer that question by looking at piano lessons. If you started […]

Filed Under: Article Writing, Human Nature, podcasts Tagged With: Add new tag, Article Marketing, Article writing, Brain Audit, education, human behaviour, internet strategy, Marketing Strategies, psychotactics, sean d'souza

How Today’s Promotion Is An Ad For Tomorrow’s Sale

Author: Sean D'Souza

Most people make a mistake with promoting a product or service. When they promote a product/service, they expect sales. And rightly so. But you’re missing out on the most important aspect of all: that people don’t buy when you want to sell. And this is why most of us go bananas in sales and marketing. […]

Filed Under: Copywriting, Human Nature, Marketing Strategy Tagged With: 5000bc, Article writing, Brain Audit, Copywriting, human behaviour, Human Nature, info products, information products, internet strategy, marketing, Marketing strategy, promotion, psychotactics, recession, sales, sales page conversion, sales strategy, sean d'souza, Selling

How To Go From Average to 100%

Author: Sean D'Souza

I wasn’t a big fan of algebra in high school I liked geography. I liked history. I even liked languages. You could safely say I liked everything but maths. So while I’d score high marks in almost all subjects, my maths score barely hobbled beyond 50 or 65%. And it was no great concern to […]

Filed Under: Human Nature, podcasts Tagged With: Brain Audit, human behaviour, Human Nature, learning, momentum

How To Get High Scores In Seminars and Workshops

Author: Sean D'Souza

When I first started doing seminars in the year 2001, I’d start off talking. And flipping slides. And then talking some more. And then two days or three days would pass. Then I’d hand out the feedback forms. And invariably someone would be upset. They’d think the music was too loud. They’d wonder why there […]

Filed Under: Consumption, Human Nature, Why Clients Buy And Why They Don't Tagged With: Brain Audit, education, Human Nature, internet strategy, learning, Marketing Strategies, Marketing strategy, psychotactics, sean d'souza, selling from podium, speaking

Why An Audience Matters (More Than Talent)

Author: Sean D'Souza

The cartoons before the encouragement (notice, no colour). And then, along came an audience. 🙂 I was lousy at marketing. Well, let’s put it this way: I was (and still am) an outstanding cartoonist. And marketing was nowhere close to being my forte. I’d write, but I’d agonise over it. The only thing that kept […]

Filed Under: Human Nature, podcasts Tagged With: audience, speaking, talent, writing

Why Do Press Releases Get Rejected?

Author: Sean D'Souza

As a journalist, I might reject your PR piece for lots of reasons. Here are just a few. Avoid as many as you can, and you’re more likely to have positive results. 1) It’s irrelevant to what I do or what I’m working on. If I cover health topics exclusively, don’t send me a release […]

Filed Under: Consumption, Human Nature, Why Clients Buy And Why They Don't Tagged With: Brain Audit, Copywriting, education, getting things done, journalist, learning, Marketing strategy, PR, press release, psychotactics, sales, sales pitch, sean d'souza, Selling

How Air NewZealand’s Cheeky Message Drives Home Personality

Author: Sean D'Souza

How do you get attention, and keep that attention? Then how do you get across a cheeky message, while at the same time revealing your personality? Air New Zealand seems to do it well, even though you may not be paying attention to onboard safety instructions for the squillionth time. What do you think? What […]

Filed Under: Human Nature Tagged With: Add new tag, air newzealand, air nz, human behaviour, Human Nature, psychotactics, sean d'souza

Pace vs. Potential

Author: Sean D'Souza

Yup, that’s an old cartoon but it was 70% relevant so I put it it in without any change Have you ever noticed a strange thing when you get off the highway onto an off ramp or side road? On the highway you’re doing about 100 km an hour, and the speed limit on the […]

Filed Under: Human Nature, podcasts Tagged With: 70% Principle, Article writing, Brain Audit, Copywriting, Human Nature, internet strategy, learning, psychotactics, sean d'souza

How ‘Hearing Problems’ Cause People to Fail

Author: Sean D'Souza

If someone says pass the ‘cheese’, what are they saying? They’re saying: Pass the cheese, right? Except that’s not the way some kids hear it. They hear pass the grease. Or pass the peas. Or pass the fees. And in many cases these kids don’t even hear a word in English. Or Japanese. Or French. […]

Filed Under: Human Nature Tagged With: Brain Audit, buying patterns, education, Human Nature, learning, psychotactics, sean d'souza

The Role of Get-Rich Quick Merchants

Author: Sean D'Souza

I love the New Yorker (I’ve been a subscriber for years—yes I get it all the way to New Zealand). And this cover summed up perfectly what I wanted to say. Saved me having to draw a cartoon instead. In the year 2003, I went to a presentation in Australia. There were 450 people in […]

Filed Under: Consumption, Human Nature

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